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Consulta GRATIS
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Welcome to UX FLASH

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info@uxflash.com
+1 754 250 9110
+1 954 530 0881
4801 S. University Dr, Suite 302, David, Florida. USA
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Testing and Iteration

User Testing Round 1 (10 testers):

Tested two new concepts against the current platform.

Control Variable:
Prototype Z (current TS Crypto Web application)
(10 combined tester A+B)

Independent Variables:
Prototype A (with embedded order form)(5 testers)
Prototype B (with modal order pop-up) (5 testers)

User Testing Round 2 (5 testers):

We reiterated Prototype A and Prototype B based on the feedback received from User Test Round 1 and conducted another round of testing to identify the best elements in each solution for users.

Variable:
Prototype A(with embedded order form)
Prototype B (with modal order pop-up)

Limitations of the Tests:

  • Focused on general flow and accomplishing basic tasks in trading of finding relevant information of account, buying and selling at market and limit.
  • High-level feedback on design and taxonomy was accomplished.
  • No specific test or focus on UI design elements, interface design and interaction, and micro interaction.
  • Testers ranged from seasoned testers to non-traders- No pre-screening was done due to time limitations.

Results:

Prototypes

Objective:

To bring our design concepts to life, we crafted interactive prototypes that allowed us to test and refine the user experience before implementation.

Approach:

Leveraging industry-standard design tools such as Figma and Axure RP, we developed high-fidelity prototypes that showcased the platform’s look and feel. These prototypes facilitated user testing and feedback collection.

Outcome:

Prototypes played a vital role in iteratively improving the platform’s design. They allowed us to visualize and refine the user experience, resulting in a more polished and user-friendly product.

Wireframes

Objective:

Our primary goal in creating wireframes was to provide a visual blueprint of TradeStation’s interface, meticulously outlining its structure, functionality, and visual hierarchy.

Approach:

To achieve this objective, we embarked on a detailed design process, crafting wireframes that not only defined the placement of key interface elements but also considered the flow of user interactions. These wireframes were the foundational building blocks upon which the user interface would be constructed.

Outcome:

The wireframes we developed served as the crucial bridge between concept and reality. They not only conveyed the overall design vision but also offered clarity on how users would interact with the platform. By representing the user experience in a visual format, these wireframes played a pivotal role in guiding our design and development teams, ensuring the final product aligns precisely with user expectations and project objectives.

User Flow

Objective:

Developing user flows was a pivotal step in our ideation process. We aimed to define the most efficient paths for users to achieve their goals within the platform.

Approach:

We created user flow diagrams that visualized the step-by-step journeys users would take to complete tasks, such as buying, selling, and trading cryptocurrencies. This helped us optimize the user experience.

Outcome:

The defined user flows became a blueprint for the platform’s design, ensuring that user interactions were intuitive and seamless. This step was crucial in improving user satisfaction and engagement.

Information Architecture

Objective:

In this phase, we focused on creating a structured information architecture for TradeStation’s crypto trading platform. Our goal was to streamline the organization of information and optimize user access to key features.

Approach:

Through collaborative workshops and information mapping, we designed a clear and intuitive information hierarchy. This laid the foundation for a user-friendly platform structure.

Outcome:

The refined information architecture simplified user navigation and enhanced the platform’s overall usability. Users could now access vital information and features with ease.

User Research

Objective:

User research was a crucial part of our strategy to gain insights into the needs, preferences, and pain points of crypto traders. This task involved surveys, interviews, and data analysis.

Approach:

We engaged with the TradeStation user community to gather feedback and understand their expectations. By analyzing user data and conducting interviews, we aimed to align our design decisions with user preferences.

Outcome:

User research provided us with valuable user-centric insights. These insights were used to guide design decisions, ensuring that TradeStation’s platform catered to the specific needs of its user base.

Competitors Analisys

Objective:

We conducted an in-depth analysis of key competitors in the crypto trading industry to understand their strengths, weaknesses, and unique selling propositions (USPs).

Approach:

Our team researched and compared competing platforms, assessing factors such as user interface, feature set, security, and customer support. This analysis helped us identify opportunities to differentiate TradeStation.

Outcome:

The competitor analysis informed our strategy to position TradeStation as a standout choice in the crowded crypto trading market. We aimed to leverage insights from competitors to create a compelling value proposition.

UX Audit

Objective:

Our UX audit involved a comprehensive review of TradeStation’s existing user experience. We aimed to identify areas for improvement and align the platform with user expectations.

Approach:

Our team meticulously examined the platform’s user interface, information architecture, and interaction patterns. This audit allowed us to pinpoint specific pain points and areas where the user experience could be optimized.

Outcome:

The UX audit provided valuable insights for refining the platform’s design. By addressing identified issues, we sought to create a more intuitive and enjoyable crypto trading experience.

Heuristic Evaluation

Objective:

Our team conducted a heuristic evaluation of TradeStation’s platform, assessing it against established usability principles. This task helped identify design inconsistencies and potential usability barriers.

Approach:

We applied recognized usability heuristics to systematically evaluate the platform’s interface, navigation, and overall user experience. This evaluation provided a structured assessment of strengths and weaknesses.

Some of the principles applied were as follows:

  • Visibility of system status.
  • Match between system and the real world.
  • User control and freedom.
  • Consistency and standards.
  • Error prevention.
  • Recognition rather than recall.
  • Flexibility and efficiency of use.
  • Aesthetic and minimalist design.

Outcome:

The heuristic evaluation served as a foundation for refining the platform’s design. By aligning with best practices, we aimed to enhance the user experience and boost user confidence in the platform’s reliability.

Usability Testing

Objective:

Our team conducted comprehensive usability testing to evaluate TradeStation’s crypto trading platform from the user’s perspective. This involved real user interactions, feedback collection, and in-depth analysis to identify pain points and areas for improvement.

Approach:

We recruited a diverse group of crypto traders, both experienced and novices, to simulate real-world scenarios. Through rigorous testing protocols, we observed user behavior, gathered insights, and pinpointed usability issues.

Outcome:

Usability testing yielded actionable data that informed the design process. By addressing identified pain points and enhancing user-friendliness, we aimed to create a crypto trading platform that empowers users and fosters long-term engagement.

The Product Before

The Pre-Redesign Challenge

Before our collaboration, TradeStation faced a significant challenge in its crypto trading platform. The crypto trading environment is fiercely competitive, with numerous global exchanges vying for the attention of traders. TradeStation, though a promising platform, struggled to stand out among its more established peers.

Usability and User Experience:

The platform lacked a comprehensive view of users’ accounts, making it cumbersome to manage assets and execute trades effectively. This limitation hindered users from accessing vital information swiftly, ultimately impacting the platform’s revenue potential.

Competitive Edge:

In the rapidly evolving crypto landscape, TradeStation needed a compelling unique selling proposition (USP) to differentiate itself and compete effectively. It required a design overhaul to not only streamline the user experience but also encourage users to utilize their uninvested cash balances for interest-earning opportunities.

Here, we delve into the challenges TradeStation faced before the redesign and how our strategic design approach aimed to transform these obstacles into opportunities for growth and success.

Starter Package

Logo

Logotype

$400

We create professional and appealing logos that reflect your business’s identity and help it stand out.

See examples

BusinessCard

Business Cards

$400

We create high-quality business cards and stationery that reinforce your business’s image and convey a professional impression.
Website design: We develop modern, attractive, and functional websites that are mobile-friendly and optimized for search engines.

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web

Website

$1,200

Our basic website package is designed to meet the specific needs of small businesses looking to establish their online presence quickly and effectively. This website will include the following sections:

  • Homepage: We will design an attractive homepage that captures visitors’ attention.
  • About Us: We will create a page where you can present relevant information about your business.
  • Products/Services: This section will showcase the products or services you offer.
  • Image Gallery: If you have relevant images to showcase.
  • Contact Information: It will include your business’s contact details.
  • Social Media Links: We will add links to your social media profiles.

This basic website will be professionally designed and optimized for smooth navigation on both mobile devices and desktop computers.

See examples

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Heuristic Evaluation

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The Problem

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