Design is About People,
not Technology.

Partner with UX Flash

UX Design consultation

What is the User Experience (UX) design?

UX design is an evaluative and creative process targeting product acquisition and integration. Specifically, UX design analyzes the product’s brand, model, and functional aspects through users’ lense and interactions with it.

In other words, user experience (UX) design is the design process focused on user needs. It is a design that is designed to improve accessibility, help the user to reach their final goal faster, more comfortable, more efficiently, and pleasantly.

This type of design is vital for stable product success. A product or service could be ingeniously designed; however, if it does not have enough users to experience it, its design has been pointless.

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  • Guarantees that your product meets users’ needs.
  • Harmonizes users’ and businesses’ interests.
  • Includes research-testing cycles before, during, and after product creation.
  • Reduces errors and increases the probability of product success.
  • May include dynamic prototypes allowing users to interact with the product and explore interactions, detect operating problems, concepts, etc.
  • Ensures achievement of project goals.

UX Flash Design Process:

Start - First Contact
Each project we carry out begins with an initial meeting where many details are discussed and our team can better understand your product, your needs, and your objectives. The most important thing for our team in this step is to understand what the problem is and have all the necessary information to start the project.
Start - First Contact
Initial Research
First, we discover and understand how users interact with your product. Here we see what are the biggest difficulties they are experiencing when they use your product.
Initial Research
UX Evaluation
This is where we analyze what information we have available, what we need, and how we can obtain it. For example: in this step, we analyze and visualize, which are the user's journey maps, which are their weak points and needs. What information exists previously about the users, if the personas are already created, what are the main scenarios, if there are diary studies or previous usability tests, or interviews. Everything we can review previously done saves us a lot of time.
Processes, Maps, Flows
The previous analysis carried out leads us to continue analyzing your product or service in more depth. Now is when we create the service maps to help you better serve your users. We will identify what will be the ideal way that you could interact with your users. Here we will include several touchpoints between your users and your system or product; where you will be able to understand much better what your users want and how you could provide it in the most efficient way for both.
Defining Concepts
Wireframes, Diagrams and Annotations
In this step, we begin to create elementary and general concepts. We will prioritize the characteristics from highest to lowest importance according to the needs of our client and its users. We will see the first concepts with annotations of interaction, accessibility, and product's functionalities in general.
Defining Concepts
UI Design
Low-Fi Prototypes & Testing
Once the entire team is tuned to the same page, and the strategies have been drawn, we will be ready to start designing the interfaces with interactive elements, and we will gradually add functionalities. In unison, we will be testing these solutions in prototype form with real users. This way, we will get your direct feedback, which is crucial to create a solution that is easy to use and that solves user problems.
UI Design
Interaction Design
Hi-Fi Dynamic Prototypes & Testing
After testing the first simple prototypes, we move on to the next phase, where these prototypes become even more completed, containing much more detail, features, interactions, and images to get closer and closer to the final product. These prototypes will also be tested with users in multiple rounds to be debugged on each design iteration. The final prototype will work as a faithful reference for the development team to create the ultimate solution.
Interaction Design
Style Guidelines, references.
Support & Documentation
We know that for a software or application development team, a simple prototype is not enough to create a final product quickly and easily. For this reason, we created a complete style guide that includes specifications for each screen, each element, colors, styles, interactions, measurements, everything the development team may need.
Style Guidelines, references.
All Inclusive
The final step in our UX Design Consultation process is the delivery of all the material generated by our team. We deliver to our client a report that shows the entire work process with annotations, analyzes, diagrams, maps, solutions, wireframes, sketches, prototypes, and style guides. This is very useful for a future redesign or to add functionality to the product.
All Inclusive

What to expect from us

  • World-class design quality.
  • Transparency and constant communication.
  • Detailed design stages tailored to your project.
  • Defined deadlines, deliverables, and due dates.
  • Regular meetings (e.g., weekly) for project updates and receiving your feedback.


A detailed report (typically, 100-150 pages) on analysis, research, strategies, sketches, drawings, and prototypes will be delivered in digital or printed format. You may choose from a written document or a presentation with slides, a web page, a video, or any other style.


The prices will be determined depending on what would be included in the proposal. It will also depend on the needs and preferences of your business, as well as the amount of work that is anticipated to achieve your goals.

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